Social media advertising : factors influencing consumer ad avoidance
Carlos Ferreira, Nina Michaelidou, Caroline Moraes, Michelle McGrath
| Year of publication: |
2017
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|---|---|
| Authors: | Ferreira, Carlos ; Michaelidou, Nina ; Moraes, Caroline ; McGrath, Michelle |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 16.2017, 2, p. 183-201
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| Subject: | Social media advertising | Advertising avoidance | Controversial adverts | Structural equation modelling | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/147539217X14909733609398 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011745843