The use of ROI in sales management
Michael Schiff
| Year of publication: |
1963
|
|---|---|
| Authors: | Schiff, Michael |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 27.1963, 3, p. 70-73
|
| Subject: | Betriebsertrag | Absatztechnik | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002778967