The use of Western brands in asserting Chinese national identity
Lily Dong; Kelly Tian
| Year of publication: |
2009
|
|---|---|
| Authors: | Dong, Lily ; Tian, Kelly |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 3, p. 504-523
|
| Subject: | Markenartikel | Brand | Westlich | Western | Werbewirkung | Advertising effects | Nationalkultur | National culture | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003895848