The value of personal information in online markets with endogenous privacy
Year of publication: |
2019
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Authors: | Montes, Rodrigo ; Zantman, Wilfried Sand- ; Valletti, Tommaso M. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 3, p. 1342-1362
|
Subject: | price targeting | privacy | consumer data | big data | marketing | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Big Data | Big data |
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