The value of the sales function : a multilevel examination of the effect of strategic marketing ambidexterity and industry contingencies
Ali Reza Keshavarz, Ismail Gölgeci
| Year of publication: |
2023
|
|---|---|
| Authors: | Keshavarz, Ali Reza ; Gölgeci, Ismail |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-14
|
| Subject: | Industry contingencies | Sales compensation | Sales function | Strategic marketing ambidexterity | Organisationale Ambidextrie | Ambidextrous organization | Verkauf | Selling | Verkaufspersonal | Salespeople | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113545 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534270