The various words of mouth moving beyond the "road-to-Damascus" conversion
Jeni Romaniuk
| Year of publication: |
2012
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|---|---|
| Authors: | Romaniuk, Jeni |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 1, p. 12-14
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| Subject: | Kommunikation | Communication | USA | United States | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548191