Theoretische Grundlagen zur Beeinflussung des Konsumentenverhaltens
Klaus-Peter Wiedmann; Sascha Langner
| Year of publication: |
2004
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Langner, Sascha |
| Publisher: |
Hannover : Univ., Lehrstuhl für ABWL und Marketing II |
| Subject: | Marketing | Werbepsychologie | Psychology of advertising | Manipulation | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 54 S. graph. Darst. 297 mm x 210 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 47 - 54 |
| ISBN: | 3-932106-78-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002610689