Theory, Practice, and Empirical Development Contributions: Advances in Business Marketing and Purchasing
Year of publication: |
1997
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Authors: | Plank, Richard E. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 38.1997, 3, p. 235-242
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