There is no such thing as the millennial : a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea
Camilla Pedrazzi, Fabio Duma, Maya Gadgil
| Year of publication: |
2021
|
|---|---|
| Authors: | Pedrazzi, Camilla ; Duma, Fabio ; Gadgil, Maya |
| Published in: |
Developing successful global strategies for marketing luxury brands. - Hershey, PA : IGI Global, ISBN 978-1-7998-5882-9. - 2021, p. 230-260
|
| Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Junge Erwachsene | Young adults | Schweiz | Switzerland | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-5882-9.ch013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012521743