"They will help, so I don't need to?" : behavioral hypothesis of the third-person effect in donation aid advertising
Year of publication: |
2013
|
---|---|
Authors: | Kim, Hyo Jung |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 34.2013, 1, p. 93-106
|
Subject: | Fundraising | Werbung | Advertising | Werbewirkung | Advertising effects | Entwicklungshilfe | Development aid |
-
Mobile advertising : a research agenda
Rodriguez Perlado, Virginia, (2015)
-
Kureshi, Sonal, (2020)
-
Lee, Younghwa, (2018)
- More ...
-
Kim, Hyo Jung, (2014)
-
Effects of managerial overconfidence and ability on going-concern decisions and auditor turnover
Kim, Mindy Hyo Jung, (2021)
-
Kim, Hyo Jung, (2012)
- More ...