Thirty years of product and brand management research : a retrospective review of the Journal of Product and Brand Management using bibliometric analysis
Naveen Donthu, Satish Kumar, Saumyaranjan Sahoo, Weng Marc Lim and Yatish Joshi
| Year of publication: |
2022
|
|---|---|
| Authors: | Donthu, Naveen ; Kumar, Satish ; Sahoo, Saumyaranjan ; Lim, Weng Marc ; Joshi, Yatish |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 8, p. 1141-1167
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| Subject: | Bibliometric analysis | Bibliometrics | Journal of Product and Brand Management | JP&BM | Review | Bibliometrie | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-02-2022-3878 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013429132