This ad’s for you: the indirect effect of advertising perceptions on salesperson effort and performance
Year of publication: |
2013
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Authors: | Hughes, Douglas E. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 41.2013, 1, p. 1-18
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