Three essays on In-store information search in a digital world : effects of different Information sources on customers’ path to purchase
submitted by Andreas Keßenbrock
| Year of publication: |
2019
|
|---|---|
| Authors: | Keßenbrock, Andreas |
| Institutions: | Technische Universität Dortmund (degree granting) |
| Publisher: |
Dortmund : Technische Universität |
| Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour |
| Description of contents: | Description [hdl.handle.net] |
freely available
| Extent: | 1 Online-Ressource (circa 134 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Technische Universität, 2019 |
| Other identifiers: | 10.17877/DE290R-19949 [DOI] hdl:2003/37964 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012049329