Three essays on In-store information search in a digital world : effects of different Information sources on customers’ path to purchase
Year of publication: |
2019
|
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Authors: | Keßenbrock, Andreas |
Institutions: | Technische Universität Dortmund (degree granting) |
Publisher: |
Dortmund : Technische Universität |
Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Informationsversorgung | Information provision |
Description of contents: | Description [hdl.handle.net] |
Extent: | 1 Online-Ressource (circa 134 Seiten) Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | English |
Thesis: | Dissertation, Technische Universität, 2019 |
Other identifiers: | 10.17877/DE290R-19949 [DOI] hdl:2003/37964 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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