The primacy of corporate brand trust for new market entrants
Carmen Iuliana Mal and Gary Davies
| Year of publication: |
2023
|
|---|---|
| Authors: | Mal, Carmen Iuliana ; Davies, Gary |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 1, p. 79-92
|
| Subject: | Accessibility diagnosticity theory | Brand trust | Company information | Order effects | Product information |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-05-2021-3457 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552936