Tod's : a global multi-brand company with a taste of tradition
Maria Carmela Ostillio and Sarah Ghaddar
| Year of publication: |
2017
|
|---|---|
| Authors: | Ostillio, Maria Carmela ; Ghaddar, Sarah |
| Published in: |
Fashion branding and communication : core strategies of European luxury brands. - New York, NY : Palgrave Macmillan, ISBN 978-1-137-52342-6. - 2017, p. 101-123
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| Subject: | Brand portfolio strategy | Multi-brand company | Retail store | Corporate social responsibility | Corporate Social Responsibility | Einzelhandel | Retail trade | Markenführung | Brand management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1057/978-1-137-52343-3_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012498445