Tomorrow's research
Year of publication: |
2007
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Authors: | King, Stephen |
Published in: |
A master class in brand planning : the timeless works of Stephen King. - Chichester, West Sussex, England : John Wiley & Sons, ISBN 0-470-51791-3. - 2007, p. 241-251
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Subject: | Marktforschung | Market research | Firmenimage | Corporate reputation | Markenimage | Brand image | Marketing |
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Eichberger, Jürgen, (1994)
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