Too many to handle? Two types of multimarket contacts and entry decisions
Year of publication: |
2015
|
---|---|
Authors: | Alcantara, Lailani Laynesa ; Mitsuhashi, Hitoshi |
Published in: |
Management Decision. - Emerald Group Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 53.2015, 2, p. 354-374
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | FDI | Multinational corporations | Japanese firms | Market entry | Heuristics | Multimarket contact |
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