Too much information : an examination of the effects of social self-disclosure embedded within influencer eWOM campaigns
Sara AlRabiah, Ben Marder, David Marshall, Rob Angell
| Year of publication: |
2022
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|---|---|
| Authors: | AlRabiah, Sara ; Marder, Ben ; Marshall, David William ; Angell, Robert J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 152.2022, p. 93-105
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| Subject: | Appropriateness | eWOM | Influencer | Self-disclosure | Social Media | Sponsored | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.07.029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013493964