Topic modeling in marketing : recent advances and research opportunities
Year of publication: |
2019
|
---|---|
Authors: | Reisenbichler, Martin ; Reutterer, Thomas |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 89.2019, 3, p. 327-356
|
Subject: | LDA | Machine learning | Marketing research | Topic modeling | Marktforschung | Market research | Theorie | Theory | Künstliche Intelligenz | Artificial intelligence |
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