Tourism market segmentation based on price sensitivity : finding similar price preferences on tourism activities
Lorenzo Masiero and Juan L. Nicolau
| Year of publication: |
2012
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|---|---|
| Authors: | Masiero, Lorenzo ; Nicolau, Juan L. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 51.2012, 4, p. 426-435
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| Subject: | Marktsegmentierung | Market segmentation | Preismanagement | Pricing strategy | Urlaubsverhalten | Holiday behaviour | Preis | Price | Schweiz | Switzerland | 2010 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009568670