Asymmetric tourist response to price : loss aversion segmentation
Year of publication: |
2012
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Authors: | Nicolau, Juan L. |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 51.2012, 5, p. 568-576
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Subject: | Urlaubsverhalten | Holiday behaviour | Preis | Price | Risikoaversion | Risk aversion | Verhaltensökonomik | Behavioral economics | Marktsegmentierung | Market segmentation | Preismanagement | Pricing strategy |
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