Toward the model of university image : the influence of brand personality, external prestige, and reputation
Minjung Sung; Sung-Un Yang
| Year of publication: |
2008
|
|---|---|
| Authors: | Sung, Minjung ; Yang, Sung-un |
| Published in: |
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication. - Hillsdale, NJ [u.a.] : Erlbaum, ISSN 1062-726X, ZDB-ID 1123202-X. - Vol. 20.2008, 4, p. 357-376
|
| Subject: | Hochschule | Higher education institution | Privatuniversität | Private university | Firmenimage | Corporate reputation | Studierende | Students | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003773928