Towards a conceptual clarity model for integrating customer crowdsourcing and social CRM
Year of publication: |
Apr-Jun 2017
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Authors: | Shaqrah, Amin A. ; Noor, Talal H. |
Published in: |
The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology. - Toronto : NAISIT Publ., ISSN 1923-0273, ZDB-ID 2769259-0. - 2017, 24, p. 1-16
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Subject: | mers crowdsourcing | Social CRM | SEM | Beziehungsmarketing | Relationship marketing | Crowdsourcing | Social Web | Social web |
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