Towards an alternative logic for electronic customer relationship management
Hong-Mei Chen; Stephen L. Vargo
Year of publication: |
2008
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Authors: | Chen, Hong-Mei ; Vargo, Stephen L. |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 22514685. - Vol. 2.2008/09, 2, p. 116-132
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