Towards an approach to signage management quality (SMQ)
Angelo Bonfanti
| Year of publication: |
2013
|
|---|---|
| Authors: | Bonfanti, Angelo |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 27.2013, 4, p. 312-321
|
| Subject: | Signs | Servicescape | Wayfinding | User service quality | Digital signage | Attractive quality | Customer services quality | User satisfaction | Personal needs | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Qualitätsmanagement | Quality management | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Produktqualität | Product quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009788847