Towards understanding the value of a loyal customer : an information-processing perspective
Year of publication: |
1999
|
---|---|
Authors: | Ahluwalia, Rohini ; Unnava, H. Rao ; Burnkrant, Robert E. |
Publisher: |
Cambridge, MA |
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
Extent: | 27 S |
---|---|
Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. - Vol. 99,116 |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
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