Trade marketing, category management and shopper marketing : organizational trends in consumer goods marketing and sales
René Schmutzler
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Schmutzler, René |
| Publisher: |
Hamburg : tredition GmbH |
| Subject: | Konsumgütermarketing | Consumer goods marketing | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management | Category Management | Category management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 231 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Wissenschaftliche Hochschule für Unternehmensführung, Otto Beisheim School of Management, Vallendar, 2016 |
| Notes: | Erscheinungsjahr in Vorlageform:[2016] |
| ISBN: | 978-3-7323-8010-7 ; 978-3-7323-8011-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011535038