Transactional marketing and relationship marketing paradigms : a structural equation modelling approach
Year of publication: |
2010
|
---|---|
Authors: | Akroush, Mamoun N. |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 4.2010, 2, p. 125-160
|
Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungssektor | Service industry | Strukturgleichungsmodell | Structural equation model | Unternehmenserfolg | Firm performance | Jordanien | Jordan |
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