Transfer of brand knowledge in business-to-business markets: a qualitative study
| Year of publication: |
2010
|
|---|---|
| Authors: | Gupta, Suraksha ; Melewar, T.C. ; Bourlakis, Michael |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 25.2010, 5 (1.1.), p. 395-404
|