Transformative consumer research and public policy and marketing research : distinct, yet complementary, approaches
Year of publication: |
2021
|
---|---|
Authors: | Newman, Christopher L. ; Finkelstein, Stacey R. ; Davis, Brennan |
Other Persons: | Martin, Kelly D. (contributor) ; Borah, Abhishek (contributor) ; Scott, Maura L. (contributor) |
Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 40.2021, 3, p. 331-335
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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