Travel agency marketing strategy : insights from Switzerland
Year of publication: |
2007
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Authors: | Dolnicar, Sara ; Laesser, Christian |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 46.2007, 2, p. 133-146
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Subject: | Reisevermittler | Travel agency | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Schweiz | Switzerland |
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