Trends und Forschung im Marketingmanagement
Peter Kürble, Helena M. Lischka
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Kürble, Peter ; Lischka, Helena M. |
| Institutions: | De Gruyter Oldenbourg (publisher) |
| Publisher: |
Berlin : De Gruyter Oldenbourg |
| Subject: | Marketingmanagement | Marketing management | Trend | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 280 Seiten Illustrationen, Diagramme 24 cm x 17 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-11-052614-X ; 978-3-11-052614-1 ; 978-3-11-052609-7 ; 978-3-11-052620-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011588604