Trust, fairness and justice in revenue management : creating value for the consumer
Una McMahon-Beattie
| Year of publication: |
2011
|
|---|---|
| Authors: | McMahon-Beattie, Una |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 10.2011, 1, p. 44-46
|
| Subject: | Revenue-Management | Revenue management | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008939598