Turning Unplanned Overpayment into Status Signals : Benefits of Mentioning the Price Paid
Year of publication: |
2015
|
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Authors: | Garvey, Aaron |
Other Persons: | Blanchard, Simon J. (contributor) ; Winterich, Karen Page (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Preismanagement | Pricing strategy | Signalling |
Extent: | 1 Online-Ressource (24 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Letters, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 23, 2015 erstellt |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising ; M39 - Marketing and Advertising. Other |
Source: | ECONIS - Online Catalogue of the ZBW |
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