Two-way acculturation in social media : the role of institutional efforts
Year of publication: |
2019
|
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Authors: | Fujita, Momoko ; Harrigan, Paul ; Roy, Sanjit ; Soutar, Geoffrey N. |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 145.2019, p. 532-542
|
Subject: | Social identification | Acculturation | Co-creation | Facebook | Social identity | Social media marketing | Online-Marketing | Internet marketing | Social Web | Social web | Soziale Integration | Social integration |
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