Types of word-of-mouth messages : information search and credence-based services
Charles H. Patti; Chia H. Chen
| Year of publication: |
2009
|
|---|---|
| Authors: | Patti, Charles H. ; Chen, Chia H. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 15.2009, 3, p. 357-381
|
| Subject: | Virales Marketing | Viral marketing | Informationsverhalten | Information behaviour | Verkaufsförderung | Sales promotion | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003903726