Typology of measures of children engagement in parental purchase decisions
Year of publication: |
2017
|
---|---|
Authors: | Dikcius, Vytautas ; Pikturniene, Indre ; Reardon, James |
Published in: |
Young Consumers. - Emerald Publishing Limited, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 18.2017, 2, p. 141-158
|
Publisher: |
Emerald Publishing Limited |
Subject: | Typology | Children engagement | Children influence | Family purchase decision | Parental purchase decision | Systematic analysis |
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