Children's influence on parental purchase decisions : scale development and validation
Year of publication: |
2020
|
---|---|
Authors: | Dikcius, Vytautas ; Urbonavicius, Sigitas ; Pakalniskiene, Vilmante ; Pikturniene, Indre |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 4, p. 449-467
|
Subject: | children | influence | participation | purchase decision | scale development | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Kaufentscheidung | Purchase decision |
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