Uncovering the relationships between aspirations and luxury brand preference
Year of publication: |
2010
|
---|---|
Authors: | Truong, Yann ; McColl, Rod ; Kitchen, Philip J. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 19.2010, 5, p. 346-355
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Marketing strategy | Premium products |
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