Understanding and measuring romantic brand love
Year of publication: |
2012
|
---|---|
Authors: | Sarkar, Abhigyan ; Ponnam, Abhilash ; Murthy, B. Kinner |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 11.2012, 4, p. 325-348
|
Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Emotion | Messung | Measurement | Indien | India |
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