Understanding brand and dealer retention in the new car market: The moderating role of brand tier
| Year of publication: |
2007
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|---|---|
| Authors: | Verhoef, Peter C. ; Langerak, Fred ; Donkers, Bas |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 83.2007, 1, p. 97-114
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