Understanding customer behavior in name-brand Korean coffee shops: The role of self-congruity and functional congruity
| Year of publication: |
2012
|
|---|---|
| Authors: | Kang, Juhee ; Tang, Liang ; Lee, Ju Yup ; Bosselman, Robert H. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 10742645. - Vol. 31.2012, 3, p. 809-819
|