Understanding customer journey from the lenses of complexity theory
Year of publication: |
2019
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Authors: | Varnali, Kaan |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 39.2019, 11/12, p. 820-835
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Subject: | service design | complexity theory | customer experience | customer experience management | Customer journey | 复杂性理论 | 客户体验 | 客户体验管理 | 客户旅程 | 服务设计 | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/02642069.2018.1445725 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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