B2C social media value gap-model : a study of the Dutch online retailing
Efthymios Constantinides, Lonieke Schepers and Sjoerd de Vries (Faculty of Management and Governance, University of Twente, Enschede, Netherlands)
| Year of publication: |
2015
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|---|---|
| Authors: | Constantinides, Efthymios ; Schepers, Lonieke ; Vries, Sjoerd de |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 6.2015, 3, p. 179-193
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| Subject: | social media | value gap | B2C | online marketing | digital marketing | retailing | Niederlande | Netherlands | Online-Marketing | Internet marketing | Social Web | Social web | Einzelhandel | Retail trade | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011523760