Understanding Fluency and Friction in Customer Experience Management
David Marutschke, Ted Gournelos, Subhasis Ray
| Year of publication: |
2019
|
|---|---|
| Authors: | Marutschke, David ; Gournelos, Ted ; Ray, Subhasis |
| Published in: |
Predicting trends and building strategies for consumer engagement in retail environments. - Hershey, PA : IGI Global, ISBN 978-1-5225-7856-7. - 2019, p. 88-108
|
| Subject: | customer experience | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-7856-7.ch005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012023221