Understanding international product strategy in multinational corporations through new product development approaches and evolution
Yang Liu and Yongjiang Shi
Year of publication: |
October 2017
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Authors: | Liu, Yang ; Shi, Yongjiang |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 21.2017, 7, p. 1750057-1-23
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Subject: | Multinational corporations | global standardisation | local adaptation | new product development | platforms | Multinationales Unternehmen | Transnational corporation | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Auslandsinvestition | Foreign investment |
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