Understanding Investors’ Decisions to Purchase Innovative Products : Drivers of Adoption Timing and Range
Year of publication: |
2014
|
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Authors: | Hoffmann, Arvid O. I. |
Other Persons: | Broekhuizen, Thijs (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Innovation | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development |
Extent: | 1 Online-Ressource (44 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Research in Marketing (IJRM), Vol. 27, Issue 4, pp. 342-355 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 30, 2010 erstellt |
Classification: | M31 - Marketing ; G11 - Portfolio Choice |
Source: | ECONIS - Online Catalogue of the ZBW |
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