Understanding non-fungible tokens (NFTs) : insights on consumption practices and a research agenda
Year of publication: |
2023
|
---|---|
Authors: | Alkhudary, Rami ; Belvaux, Bertrand ; Guibert, Nathalie |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 2, p. 321-336
|
Subject: | Blockchain | Consumption practices | NFTs | Non-fungible tokens | Konsumentenverhalten | Consumer behaviour |
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