Understanding rivalry and its influence on sports fans
Cody T. Havard (The University of Memphis, USA), editor
| Year of publication: |
[2019]
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|---|---|
| Other Persons: | Havard, Cody T. (ed.) |
| Publisher: |
[2019]: Hershey, Pennsylvania : IGI Global |
| Subject: | Konsumentenverhalten | Consumer behaviour | Wettbewerb | Competition | Sport | Sports | Sportmarketing | Sports marketing | Profisport | Professional sports | Sportorganisation | Sport organization |
| Description of contents: |
"This book examines what causes and influences rivalry and how it impacts sports fans. It contains studies and commentaries from academics that research the rivalry phenomenon"--
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Online Resource
| Extent: | 1 Online-Ressource (xxiii, 307 Seiten) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Chocolate-covered leatherette Includes bibliographical references and index Chapter 1. The roots of rivalry: elements and core characteristics of sport rivalry -- Chapter 2. Rivalry influences on fan engagement within Twitter: a case study of Manchester United -- Chapter 3. Out-group treatment in higher education: using rivalry to allow student comparison of in-group and out-group members in NCAA competition divisions -- Chapter 4. Self-conscious emotions and fans -- Chapter 5. From rivalry to antipathy amid sports enthusiasts in individual sports: a case of the Seles-Graf rivalry -- Chapter 6. Toward a typology of rivalry -- Chapter 7. Who is your GOAT?: investigating fans' affective dispositions the case of motogp motorcycling -- Chapter 8. Attitudes toward rival teams' naming-rights sponsors: the influence of perceived strength of rivalry -- Chapter 9. Rivalry in and out of sport: an essay on how sport rivalry can teach people about group behavior and group member relations -- Chapter 10. Sport rivalry is more than just "the game": where we are and where we can go |
| ISBN: | 1-5225-8126-X ; 978-1-5225-8126-0 ; 1-5225-8125-1 ; 978-1-5225-8125-3 |
| Other identifiers: | 10.4018/978-1-5225-8125-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012393961