Understanding the beliefs and intentions in search and purchase functions in an e-commerce web site
Year of publication: |
2009
|
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Authors: | Lin, Julian ; Chan, Hock Chuan |
Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 56.2009, 1, p. 106-114
|
Subject: | Electronic Commerce | E-commerce | Website | Benutzerfreundlichkeit | Usability | Innovationsakzeptanz | Innovation adoption | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
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